WAMUL (Purabi Dairy) Recruitment 2025 – Apply Online for Manager, Deputy Manager, Assistant & Other Posts at North East Dairy & Foods Limited (NEDFL)

The West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), popularly known as Purabi Dairy, has released an official notification inviting online applications for multiple managerial and assistant-level positions on behalf of the North East Dairy & Foods Limited (NEDFL) — a joint venture between the National Dairy Development Board (NDDB) and the Government of Assam.

The recruitment is being conducted on a contractual basis for an initial period of two years, with the possibility of extension based on performance and project requirements. Selected candidates will be appointed on the rolls of North East Dairy & Foods Limited and may be posted at any of its operational areas within Assam.

This recruitment offers an excellent opportunity for professionals with relevant experience in agri-business, marketing, sales, branding, and dairy operations to contribute to one of the fastest-growing dairy ventures in Northeast India.

WAMUL (Purabi Dairy) Recruitment 2025 – Overview

About WAMUL and NEDFL

The West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), also known as Purabi Dairy, is the apex dairy cooperative of Assam. It functions under the umbrella of the National Dairy Development Board (NDDB) and plays a pivotal role in the White Revolution of Northeast India, empowering rural milk producers and ensuring the availability of safe, quality dairy products to consumers.

The North East Dairy & Foods Limited (NEDFL) has been established as a joint venture between the NDDB and the Government of Assam. Its goal is to develop a robust dairy value chain, promote organic and agri-business ventures, and strengthen the dairy processing and marketing ecosystem in the region.

Through this recruitment, WAMUL aims to onboard skilled professionals to manage critical business areas such as organic and agri-business development, sales, marketing, distribution, and branding.

WAMUL / NEDFL Recruitment 2025 – Vacancy Details

The organization is inviting applications for the following positions:

All posts are contractual, initially for two years, extendable based on the organization’s needs and candidate performance.

Post-Wise Qualification and Experience Requirements

1. Senior Manager / Manager (Organic & Agri-Business)

Number of Posts: 01

Educational Qualification:

• Full-time B.Sc. (Agriculture) / M.Sc. (Agriculture) / MBA (Agri-Business) from a recognized university or institute.

Experience Required:

• Senior Manager: Minimum 10 years of full-time experience in commodity sourcing, agribusiness, organic value chains, or related activities.
• Manager: Minimum 7 years of full-time experience in similar domains.

Preferred:

• Candidates with hands-on knowledge or experience in organic production, certification processes, and supply chain management for organic products will be given preference.

Key Responsibilities:

• Lead initiatives related to organic farming, procurement, and agri-business development.
• Establish partnerships with farmer producer organizations (FPOs) and stakeholders.
• Ensure value-chain integration for sustainable and profitable organic dairy operations.

2. Manager / Deputy Manager – Marketing & Sales (Ambient Segment)

Number of Posts: 02

Educational Qualification:

• Full-time Postgraduate degree or diploma in Marketing from a recognized institution.
• Candidates with a full-time graduate degree and significant relevant experience may also apply.

Experience Required:

• Manager: Minimum 7 years of full-time experience in marketing and sales within Dairy / FMCG / FMCD / Retail sectors.
• Deputy Manager: Minimum 5 years of experience in similar fields.

Preferred:

• Candidates having exposure to the North Eastern Region market will be preferred.

Key Responsibilities:

• Manage sales strategy, distribution channels, and market penetration for ambient (non-chilled) dairy products.
• Develop brand visibility and ensure consistent market performance.
• Collaborate with retailers, distributors, and institutional buyers.

3. Manager / Deputy Manager – Marketing & Sales (Frozen Segment)

Number of Posts: 02

Educational Qualification:

• Full-time Postgraduate degree or diploma in Marketing from a recognized university.
• Graduates with higher relevant experience may also apply.

Experience Required:

• Manager: Minimum 7 years in sales and distribution.
• Deputy Manager: Minimum 5 years in similar roles, with at least 2 years’ experience in the frozen food or ice cream business at executive level or above.

Key Responsibilities:

• Oversee the sales, marketing, and distribution of frozen products like ice creams and frozen dairy items.
• Strengthen the cold chain network, manage logistics, and ensure product quality.
• Achieve sales targets while maintaining cost efficiency and customer satisfaction.

4. Deputy Manager / Assistant Manager – Marketing & Sales (Fresh Segment)

Number of Posts: 03

Educational Qualification:

• Full-time Postgraduate degree or diploma in Marketing from a recognized institute.
• Graduates with higher relevant experience may also apply.

Experience Required:

• Deputy Manager: Minimum 5 years of experience in marketing and sales in Dairy/FMCG/FMCD/Retail sectors.
• Assistant Manager: Minimum 3 years of relevant experience with at least 1 year of team-handling experience.

Key Responsibilities:

• Manage fresh product sales and distribution operations (milk, curd, paneer, etc.).
• Lead sales teams, develop promotional activities, and enhance brand reach.
• Coordinate with distributors and retailers for product availability and freshness.

5. Assistant – Sales & Distribution (Fresh/Ambient/Frozen Segment)

Number of Posts: 16

Educational Qualification:

• Full-time Graduate in any discipline from a recognized university or institute.

Experience Required:

• Minimum 1 year of full-time work experience in sales and distribution in the Dairy / FMCG / FMCD / Retail sector.

Key Responsibilities:

• Support day-to-day sales operations, stock management, and route planning.
• Handle distribution logistics across fresh, ambient, and frozen segments.
• Assist in dealer coordination and ensure compliance with sales policies.

6. Assistant – Marketing & Branding

Number of Posts: 01

Educational Qualification:

• Full-time Graduate in any discipline from a recognized university.

Experience Required:

• Minimum 1 year of experience in marketing or branding, preferably from the Dairy / FMCG / FMCD / Food Product industry.
• Freshers with strong knowledge of digital marketing, social media management, and brand promotions may also apply.

Key Responsibilities:

• Assist in planning and executing marketing campaigns, promotional events, and consumer engagement activities.
• Manage digital marketing and social media presence of WAMUL and NEDFL brands.
• Support brand-building initiatives and maintain marketing collaterals.

Age Limit (Indicative)

• For Assistant roles: up to 30 years
• For Assistant Manager / Deputy Manager roles: up to 35 years
• For Manager / Senior Manager roles: possibly higher limits (to be specified in official notification)
• Age relaxation as per applicable government / cooperative norms for reserved categories.

Salary / Remuneration (Indicative)

• For Assistant / Sales & Distribution / Marketing & Branding roles: salary in the range of ₹ 3.5 lakhs to ₹ 5.5 lakhs per annum (CTC)
• For Manager / Deputy Manager roles: salary potentially in the range of ₹ 6 lakhs to ₹ 9 lakhs per annum (CTC)
• For higher roles like Senior Manager / Manager (Organic & Agri Business): salary may go above ₹ 10 lakhs depending on experience and responsibilities
• Exact pay will be commensurate with qualifications, experience, and role, and will follow the internal pay structure of NEDFL.

General Terms and Conditions

1. Contract Duration: All positions are purely contractual for an initial period of two years, renewable based on satisfactory performance and organizational needs.
2. Posting Location: Selected candidates may be posted at any operational site of NEDFL within Assam.
3. Remuneration: Salary will be commensurate with qualifications and experience and as per NEDFL’s internal pay structure.
4. Internal Applicants: Candidates currently employed at Purabi Dairy (WAMUL) must submit a No Objection Certificate (NOC) from their respective Group Head before applying.
5. Selection Process:
   • Stage 1: Document Verification
   • Stage 2: Written Test
   • Stage 3: Personal Interview
     Only shortlisted candidates fulfilling the eligibility criteria will be invited for further stages.
6. Updates and Modifications: Any change or update regarding this recruitment process will be published only on the official WAMUL career page.

How to Apply for WAMUL / NEDFL Recruitment 2025

Candidates fulfilling the eligibility criteria can apply online through the official recruitment portal.

Step-by-Step Application Process:

1. Visit the official WAMUL recruitment website:
2. Click on the link “Apply Online – NEDFL Recruitment 2025.”
3. Read the official advertisement and instructions carefully before proceeding.
4. Fill in all required details — personal, educational, and professional — accurately.
5. Upload scanned copies of your photograph, signature, and documents as per the format mentioned on the website.
6. Verify the application details before final submission.
7. Submit the online application and take a printout for future reference.

Applications submitted after the last date or with incomplete details will be summarily rejected.

Selection Procedure

The selection process will include the following stages:

1. Document Verification:
   • The submitted applications will be screened for eligibility and document authenticity.
   • Candidates meeting all the specified criteria will proceed to the next stage.
2. Written Test:
   • The test will evaluate candidates on subject knowledge, analytical ability, and general aptitude.
   • The test pattern may vary depending on the post applied for.
3. Personal Interview:
   • Shortlisted candidates from the written test will be invited for an interview.
   • The interview panel will assess the candidate’s technical expertise, communication skills, leadership ability, and domain knowledge.
4. Final Selection:
   • Based on the combined performance in the written test and interview.
   • The decision of the Selection Committee shall be final and binding.

Important Dates

Why Work with WAMUL / NEDFL?

Joining WAMUL and NEDFL offers professionals a chance to work in a mission-driven organization focused on rural empowerment, sustainable dairy development, and agri-based entrepreneurship.

Here’s why this opportunity stands out:

• Contribute to Rural Livelihoods: Work directly towards improving the income and living standards of thousands of dairy farmers in Assam.
• Dynamic Work Culture: Exposure to modern dairy management practices, branding, and business innovation.
• Professional Growth: Opportunities to collaborate with NDDB experts, government officials, and private partners.
• Pan-Assam Presence: Engage with diverse markets across the state, from procurement to retail.
• Sustainability Focus: Participate in the growing organic and environmentally responsible agri-business sector.

About NEDFL’s Vision

The North East Dairy & Foods Limited (NEDFL) aims to transform the dairy ecosystem of Northeast India by:

• Strengthening milk procurement networks through farmer cooperatives and producer groups.
• Expanding the processing capacity and ensuring value-added product development.
• Creating sustainable organic value chains integrated with modern technology and traceability systems.
• Enhancing market outreach across the region with strong branding and marketing initiatives.

Through this recruitment, NEDFL is seeking talented individuals who can blend innovation with grassroots engagement to make a meaningful difference.

Key Takeaways

• Organization: WAMUL (Purabi Dairy) on behalf of NEDFL
• Positions: Managerial and Assistant-level roles
• Total Vacancies: 25
• Mode of Application: Online only
• Contract Period: 2 years (extendable)
• Application Window: 11–31 October 2025